Lub xauv qhov rooj ntse yog ib hom xauv uas sib xyaw ua ke cov thev naus laus zis hluav taws xob, tshuab, thiab network, uas muaj kev txawj ntse, yooj yim, thiab kev ruaj ntseg. Nws ua haujlwm ua lub hauv paus xauv hauv cov txheej txheem tswj kev nkag mus. Nrog rau kev nce qib ntawm cov tsev ntse, qhov kev teeb tsa ntawm cov xauv qhov rooj ntse, ua ib qho tseem ceeb, tau nce ntxiv tas li, ua rau lawv yog ib qho ntawm cov khoom siv hauv tsev ntse uas tau txais kev pom zoo dav tshaj plaws. Raws li thev naus laus zis txuas ntxiv mus, cov hom khoom xauv qhov rooj ntse tau dhau los ua ntau yam, suav nrog cov qauv tshiab nrog kev paub txog lub ntsej muag, kev paub txog cov leeg ntawm xib teg, thiab cov yam ntxwv ntawm lub koob yees duab ob lub. Cov kev tsim kho tshiab no ua rau muaj kev nyab xeeb siab dua thiab cov khoom lag luam siab dua, qhia txog lub peev xwm ua lag luam tseem ceeb.
Muaj ntau txoj kev muag khoom sib txawv, nrog rau kev lag luam hauv online uas tsav tsheb ua lag luam.
Hais txog cov kev muag khoom rau cov xauv qhov rooj ntse, kev ua lag luam B2B tseem yog tus tsav tsheb tseem ceeb, txawm hais tias nws feem tau txo qis piv rau xyoo dhau los, tam sim no suav txog li 50%. Kev ua lag luam B2C ua rau 42.5% ntawm kev muag khoom, thaum lub khw lag luam tus neeg teb xov tooj suav txog 7.4%. Cov kev muag khoom tab tom txhim kho ntau yam.
Cov kev lag luam B2B feem ntau suav nrog kev tsim kho vaj tse thiab kev lag luam kho qhov rooj. Ntawm cov no, kev lag luam tsim kho vaj tse tau pom qhov poob qis vim qhov kev thov tsawg dua, thaum kev lag luam kho qhov rooj tau loj hlob 1.8% xyoo-rau-xyoo, qhia txog qhov kev thov nce ntxiv rau cov xauv qhov rooj ntse hauv cov lag luam lag luam xws li tsev so, tsev so, thiab cov tsev qhua. Kev lag luam B2C suav nrog ob qho tib si online thiab offline khw muag khoom, nrog rau kev lag luam e-lag luam online muaj kev loj hlob tseem ceeb. Kev lag luam e-lag luam ib txwm muaj tau pom kev loj hlob ruaj khov, thaum cov kev lag luam e-lag luam tshiab xws li kev lag luam e-lag luam hauv zej zog, kev lag luam nyob-stream, thiab kev lag luam e-lag luam hauv zej zog tau nce ntau dua 70%, tsav kev loj hlob ntawm kev muag khoom ntawm cov xauv qhov rooj ntse.
Tus nqi teeb tsa ntawm cov xauv qhov rooj ntse hauv cov tsev muaj rooj tog puv ntoob tshaj 80%, ua rau cov khoom no nce qib.
Cov xauv qhov rooj ntse tau dhau los ua ib qho tseem ceeb hauv kev lag luam hauv tsev uas muaj rooj tog zaum tag nrho, nrog rau tus nqi teeb tsa ncav cuag 82.9% hauv xyoo 2023, ua rau lawv yog cov khoom siv hauv tsev ntse uas tau txais kev pom zoo dav tshaj plaws. Cov khoom siv thev naus laus zis tshiab yuav tsav kev loj hlob ntxiv hauv kev nkag mus.
Tam sim no, tus nqi nkag mus ntawm cov xauv qhov rooj ntse hauv Suav teb yog kwv yees li 14%, piv rau 35% hauv Tebchaws Europe thiab Tebchaws Meskas, 40% hauv Nyiv Pooj, thiab 80% hauv Kaus Lim Qab Teb. Piv rau lwm thaj chaw thoob ntiaj teb, tus nqi nkag mus tag nrho ntawm cov xauv qhov rooj ntse hauv Suav teb tseem qis heev.
Nrog kev nce qib ntawm thev naus laus zis tas mus li, cov khoom xauv qhov rooj ntse tau tsim kho tshiab tas li, muab cov txheej txheem qhib ntse dua. Cov khoom tshiab uas muaj cov ntxaij vab tshaus peephole, cov xauv ntsej muag pheej yig, kev paub txog cov leeg ntawm xib teg, lub koob yees duab ob lub, thiab ntau ntxiv tab tom tshwm sim, ua kom kev loj hlob ntawm kev nkag mus rau hauv kev lag luam sai dua.
Cov khoom siv thev naus laus zis tshiab muaj qhov tseeb dua, ruaj khov dua, thiab muaj kev nyab xeeb dua, thiab ua tau raws li cov neeg siv khoom nrhiav kev nyab xeeb dua, yooj yim dua, thiab lub neej ntse dua. Lawv cov nqi siab dua li tus nqi nruab nrab ntawm cov khoom lag luam e-lag luam ib txwm muaj. Thaum tus nqi thev naus laus zis maj mam txo qis, tus nqi nruab nrab ntawm cov khoom siv thev naus laus zis tshiab yuav maj mam txo qis, thiab tus nqi nkag mus rau hauv cov khoom yuav nce ntxiv, yog li txhawb kev loj hlob ntawm tus nqi nkag mus rau hauv kev lag luam tag nrho ntawm cov xauv qhov rooj ntse.
Muaj ntau tus neeg nkag mus rau hauv kev lag luam thiab kev sib tw ua lag luam yog qhov hnyav heev.
Kev tsim kho khoom siv ecological txhawb kev txhim kho zoo ntawm cov xauv qhov rooj ntse
Raws li "lub ntsej muag" ntawm cov tsev ntse, lub qhov rooj xauv ntse yuav tseem ceeb dua hauv kev sib txuas nrog lwm cov khoom siv ntse lossis cov kab ke. Yav tom ntej, kev lag luam xauv qhov rooj ntse yuav txav mus los ntawm kev sib tw ua haujlwm ntshiab mus rau kev sib tw ecological, thiab kev koom tes ecological theem platform yuav dhau los ua lub hauv paus tseem ceeb. Los ntawm kev sib txuas ntawm cov khoom siv hla hom thiab kev tsim lub tsev ntse tiav, lub qhov rooj xauv ntse yuav muab rau cov neeg siv nrog kev paub txog lub neej yooj yim dua, ua haujlwm tau zoo thiab muaj kev nyab xeeb. Tib lub sijhawm, nrog rau kev nce qib ntawm thev naus laus zis, lub qhov rooj xauv ntse yuav tso tawm ntau yam haujlwm tshiab los ua kom tau raws li ntau yam kev xav tau ntawm cov neeg siv khoom thiab txhawb kev txhim kho zoo ntawm kev lag luam.
Lub sijhawm tshaj tawm: Lub Xya Hli-24-2024